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狂热退潮 回归理性

发布人:柏科 | 转贴自:本站原创 | 更新时间:2014/5/15 | 阅读:2283
   艺术品收藏市场渐趋成熟    
 
 
       “乱世黄金、盛世典藏”。2008年以来,中国艺术品市场成为全球艺术品市场“为数不多的亮点之一”。特别是近几年来,画廊业、拍卖业、艺术博览会三位一体的市场经营主体逐步建立,使得中国艺术品市场在国际上逐渐成为一股不容忽视的力量。同时,作为当今社会“三大投资手段”之一的艺术品投资收藏,由于其安全性好、回报率高等优点,得到了社会各界人士的青睐,曾一度掀起艺术品投资的狂热浪潮。过热的消费现象使得很多投机者为了追逐眼前利益,不惜出卖业界良心,致使市场中的仿品赝品如饿狼当道,不仅对艺术品市场造成危害严重,更重要的是使得很多艺术品爱好者投资者对艺术品收藏市场望而却步,甚或一朝被蛇咬,十年怕草绳。值得庆幸的是,随着国家法律法规的不断完善,艺术品收藏市场也渐趋成熟,收藏投资者从狂热的追逐回归到了到理性的思考与选择,主要表现在以下几个方面:
 
      一、跟风减少,注重品质
 
      艺术品并非标准化产品,艺术品投资没有标准化的数据可供参考。尤其是书画,是最容易出现跟风现象的。很多人在没有标准数据参考的前提下,就会盲目根据作品的当前价格、艺术家的名气以及购买的人群等等来判断一件作品的好坏,轻率投资,最后得不偿失。但近年来,艺术品市场渐趋规范和成熟,藏家们慢慢把焦点集中在艺术品的艺术价值上来,不再趋之若鹜,除对艺术品的品质提高认识外,还从长远和宏观的角度来分析和评判艺术品本身的价值。
 
      二、迷信减少,注重自我
 
      艺术品投资中的“迷信”主要有几种:迷信御题,迷信名头、迷信故事、迷信证书。迷信御题的慢慢发现在艺术品、工艺品乃至日用器物上镌刻、题写皇帝诗文,这在中外历史上并不鲜见。皇家著录之物被指认为赝品,御题之物被确认为伪造,这已经不是新闻了。迷信名头的也渐渐察觉,越是名头大的画家、书法家,其作品的数量就越多、制假技术也越高并且相当难辨认。迷信故事的也最终意识到故事讲的越精彩的人对书画本身的认识越不清楚,噱头的吸引力毕竟是短暂的,作品本身是否经得起鉴定和考验才是藏家最关心的问题。迷信证书的也突然发觉所谓的鉴定证书,收藏证书以及与艺术家本人的合影等等,都是可以按要求制作的。当收藏家们因为“迷信”受到伤害后,开始更加注重自己眼力的提高,与自己的生活方式和兴趣爱好结合起来,买自己喜欢的作品,这样的收藏不仅能够获得利润,还能够愉悦身心。
     
      三、绝真淡化,注重程度
 
      现在很多大型拍卖公司都纷纷表示,拍品绝对保真等于说自己包治百病,纯属“吹牛”。但对于收藏爱好者而言,艺术品的“真伪”是其最为关心的问题,也是一直需要解决的问题。因为关于“真伪”的鉴定,没有百分之百的专家,也没有毫无误差的仪器。对于已经过世的艺术家作品,鉴定人一般都是其家属,但家属毕竟不是艺术家本人,现代的高仿科技足以以假乱真。对于还在世的艺术家作品,本人亲自鉴定无疑是最权威的结论。但现在很多业内人士和藏家提出一个新问题:艺术家的每一幅作品不一定都是精品,对于部分应酬之作,某些艺术家在颜面和利益的驱使下,也会出现“不认账”的现象。所以,关于“真伪”这个问题或许永远都是个难解之谜。只有注重“程度”,也就是判断有“几分像”,才是一种科学的选择。于是,藏家们开始慢慢调整自己的心态和提高自己的辨别能力,通过这样的方式,有效地减少损失和降低风险。
 
      四、跳出单一,走向复合
 
      对于艺术品经营主体来说,藏家的兴趣爱好是他们关注的重点。不管是画廊,还是拍卖公司,作为市场经济主体,就是要“投藏家所好”。据不完全统计,现今藏家的收藏选择渐渐跳出单一,走向复合。由于每个人兴趣爱好不同,有的人偏爱书法,有的又只对画作情有独钟;有的喜欢西画,有的又只对水墨画感兴趣。但时间长了大家不难发现,中国传统艺术博大精深却又血脉相连,中西画风各异但基本原理却也大致相同。虽然术业有专攻,但如果能跳出圈子就会发现若能联系相关事物研究某一东西,将会有更深的认识,并且会有豁然开朗的畅快之感。因此,现在很多玩友已不局限于某一类别的艺术品收藏,甚至还延伸到了艺术品以外的相关事物,正所谓“人生八雅——琴棋书画诗酒花茶”。
 
      五、藏养结合,良性循环
 
      我国目前从事收藏活动的人大致有三类:一是以资养藏,二是以商养藏,三是以藏养藏。以资养藏就是收藏者用平时工资结余来从事自己喜爱的收藏;以商养藏的是商人或企业,用积累的资金来购买高价艺术品;以藏养藏就是用藏品来赚钱,即用抛售藏品赚来的钱买自己喜欢的藏品,不断地良性循环。以资养藏只能凭眼光在市场上“拣漏”,以弥补资金的不足;以商养藏往往只进不出,最后其资金也会跟不上;唯独以藏养藏就犹如滚雪球一样,越滚越大。现阶段,很多藏家们凭借敏锐的眼光和过人的胆识,不断给自己的收藏注入新的生机,选择以藏养藏,良性循环的人越来越多,成为人们收藏理财和丰富自己生活的最佳途径。                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      ,          , ;                          , ,                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     
      当然,中国艺术品市场成熟之余,就书画而言,还有一些不足的地方值得关注:
      
      一、轻古重今
 
      轻古重今是现在一些藏家的普遍选择。之所以出现这样的现象,一是因为年份越长的画作越艰涩难懂,琢磨起来费时费劲,还不一定能完全把握。二是因为老画不容易保存,品相完好的不多,大多数都是“烟熏火燎”的,美感欠缺。而近现代画作大多数表现的都是清丽自然的主题,既可以收藏也可以装饰,满足了大众审美的需求。殊不知,年份越久的作品,就越有学习研究收藏的价值,只要是对的东西,其增值空间也就越大。
 
      二、轻西重中
 
从多数拍卖公司的拍卖业绩来看,每次拍卖成交额最高的十有八九是中国书画。西画在中国拍卖市场上一直扮演着默默无闻的配角,只有像吴冠中这样的大师,开创了中西结合之画风,才能在中国画坛占有一席之地。西画大致可以分为写实派和抽象派两个类别,要么就客观描述,不差分毫,要么就抽象狂野,完全凭想象来理解。相比中国画的泼墨、工笔、写生、写意、皴法、白描、没骨、指头画等墨色变幻,确实少了许多丰富和灵动。这也是由于中西文化的差异所导致的。其实,西画自有西画的特色和魅力,其艺术价值和收藏价值都是不可低估的。
 
      三、轻大重小
 
      当藏家看到一副品质不错的作品时,最常问的就是:“什么来头?”接着就是查阅艺术家的相关资料,分析其作品的层次和增值空间。如果艺术家是担任某一要职,头衔不小的,必然着重考虑。如果画家是无名小卒,即便画的再好,也要考虑再三,这就是重大轻小的表现。许多有潜质有才华的人往往因为没有“名分”而被埋没,实属可惜。若能抛开名头,专注于画作本身,我相信将会有不少“黑马”冲出来,为藏界提供更多的气象和生机。
 
      四、轻远重近
 
      根据“就近原则”,很多藏家都会购买自己地域范围内的艺术作品。很大程度上是出于现实性和安全性的考虑,因为本地域的艺术家相对比较熟悉,看的多,见的多,研究的也多,其真实性相对有保障。而远距离的作品,首先是来路不确定不敢买,其次是在本地域内认知的人少,想出手就比较困难。在拍卖会上我们也会经常发现,本地域以外的作品(大名家的除外),尽管画的好,价格低,要么拍不上价,要么流拍。由此不难看出,书画作品也同样存在着地方保护的现象,并且要改变这一现象,不是一件轻易的事情。
其实,这种“近视眼”现象带来的往往是机会的错过和遗憾。
      值得欣慰的是,总体而言,中国的艺术品收藏市场是随着社会经济的不断进步、法律法规的不断完善渐趋成熟的,艺术品收藏爱好者也是在不断的调整自己的心态和定位,努力提高自己的知识和眼界,用日趋理性的方式来进行自己的收藏和投资。
,                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      ,         &nb, sp;                          &n, bsp;                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           
      当然,中国艺术品市场成熟之余,就书画而言,还有一些不足的地方值得关注:
      
      一、轻古重今
 
      轻古重今是现在一些藏家的普遍选择。之所以出现这样的现象,一是因为年份越长的画作越艰涩难懂,琢磨起来费时费劲,还不一定能完全把握。二是因为老画不容易保存,品相完好的不多,大多数都是“烟熏火燎”的,美感欠缺。而近现代画作大多数表现的都是清丽自然的主题,既可以收藏也可以装饰,满足了大众审美的需求。殊不知,年份越久的作品,就越有学习研究收藏的价值,只要是对的东西,其增值空间也就越大。
 
      二、轻西重中
 
从多数拍卖公司的拍卖业绩来看,每次拍卖成交额最高的十有八九是中国书画。西画在中国拍卖市场上一直扮演着默默无闻的配角,只有像吴冠中这样的大师,开创了中西结合之画风,才能在中国画坛占有一席之地。西画大致可以分为写实派和抽象派两个类别,要么就客观描述,不差分毫,要么就抽象狂野,完全凭想象来理解。相比中国画的泼墨、工笔、写生、写意、皴法、白描、没骨、指头画等墨色变幻,确实少了许多丰富和灵动。这也是由于中西文化的差异所导致的。其实,西画自有西画的特色和魅力,其艺术价值和收藏价值都是不可低估的。
 
      三、轻大重小
 
      当藏家看到一副品质不错的作品时,最常问的就是:“什么来头?”接着就是查阅艺术家的相关资料,分析其作品的层次和增值空间。如果艺术家是担任某一要职,头衔不小的,必然着重考虑。如果画家是无名小卒,即便画的再好,也要考虑再三,这就是重大轻小的表现。许多有潜质有才华的人往往因为没有“名分”而被埋没,实属可惜。若能抛开名头,专注于画作本身,我相信将会有不少“黑马”冲出来,为藏界提供更多的气象和生机。
 
      四、轻远重近
 
      根据“就近原则”,很多藏家都会购买自己地域范围内的艺术作品。很大程度上是出于现实性和安全性的考虑,因为本地域的艺术家相对比较熟悉,看的多,见的多,研究的也多,其真实性相对有保障。而远距离的作品,首先是来路不确定不敢买,其次是在本地域内认知的人少,想出手就比较困难。在拍卖会上我们也会经常发现,本地域以外的作品(大名家的除外),尽管画的好,价格低,要么拍不上价,要么流拍。由此不难看出,书画作品也同样存在着地方保护的现象,并且要改变这一现象,不是一件轻易的事情。
其实,这种“近视眼”现象带来的往往是机会的错过和遗憾。
      值得欣慰的是,总体而言,中国的艺术品收藏市场是随着社会经济的不断进步、法律法规的不断完善渐趋成熟的,艺术品收藏爱好者也是在不断的调整自己的心态和定位,努力提高自己的知识和眼界,用日趋理性的方式来进行自己的收藏和投资。
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